MILO
Guyana
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About Us
What
Milo is a chocolate flavoured powder that is invented by Nestle. It was developed in Australia by Thomas Mayne in 1934. The powder itself is usually mixed with milk, hot water, or both in order to produce the drink itself. It is made from four main ingredients: milk powder, malt barley, sugar, and cocoa. Milo includes essential vitamins and minerals including: calcium, iron, vitamin A, vitamin B1, vitamin B2, and vitamin C
Where
Cities it's most popular
Georgetown
355,000
Berbice
192,013
Who's the target market?
- Enjoyed by a wide range of individuals of all age groups
- Milo is marketed towards children and their parents as a nutritious and energizing drink.
- The brand makes it appealing to active individuals, athletes, and sports enthusiasts.
Why it succeeded
Vitamins & Minerals
It is a source of essential vitamins and minerals which are important for growth and development.
Appealing to Athletes & Fitness Enthusiast
Nestle emphasized Milo as a beverage that can enhance performance, stamina, aid in recovery, and provide the necessary nutrients for an active lifestyle. This would be appealing to athletes, sports teams, and fitness enthusiasts looking for a beverage that can support their training and overall well-being.
When
No exact date of when milo became popular but its popularity must have grown over the years.
Influenced by distribution networks such as local shops and stores all around, word of mouth by friends, family and others.
HOW
- reflecting on results
When milo was first introduced no one knew the health benefits it would bring to a person
Milo is a drink associated with sports and health and includes essential vitamins and nutrients
Milo is drank by many sports related individuals and athletes to make them stronger and perform better in the long run
Bringing milo to Guyana not only gained recognition but benefited many individuals
Thank you!
By: Avani & Anesa
BBB4M1
Ms. Bosso